The Atlanta Esports Alliance is a private 501(c) 6 division of the Atlanta Sports Council (ASC), comprised of business and community leaders in the esports ecosystem working to further metro Atlanta’s position as a global leader in the space. Its unique structure allows the Alliance to leverage the championship pedigree of the ASC as it bids on, wins, and then manages major esport events and investment. The Alliance board includes team owners and investors, major venues and events, education systems, game publishers, hardware manufacturers, service providers and others.